If you aren’t taking advantage of the Rich Pins option on Pinterest then chances are your blog is missing out on a lot of potential views and followers. Rich Pins are a hugely useful way to drive traffic to your blog and gain visibility for your brand.
SO, WHAT ARE PINTEREST RICH PINS?
Unlike ordinary Pinterest pins, Rich Pins direct users back to the pin’s source, which in many cases means back to your blog or website.
WHY SHOULD I USE RICH PINS?
Believe me when I say that using rich pins is one of the most foolproof ways to increase direct traffic to your blog or website. Once you stop viewing Pinterest as a social media platform and start making the most of it as a Search Engine, you’ll wish you’d discovered Rich Pins sooner!
Put it this way, a recent study showed that millennials use Pinterest just as much as they use Instagram and the platform has around 200 MILLION active users. When you pin ordinary pins without linking users back to your blog or website, you’re missing out on a huge potential audience.
SOLD? HERES HOW YOU GET RICH PINS..
It couldn’t be easier to apply for Rich Pins for your blog or website. Just follow the steps below and you’ll be creating profitable pins in no time!
STEP ONE: INSTALL THE YOAST PLUGIN FOR YOUR BLOG
If you’re using WordPress then I recommend you install the Yoast SEO plugin ASAP. Not only is it an invaluable SEO tool, but it’s FREE and will provide important feedback on your blog content.
You’ll want to install and activate Yoast on your blog then go to the features tab and make sure the ‘advanced settings pages’ is set to Enabled.
STEP TWO: GO TO THE RICH PIN VALIDATOR
Once you’ve completed the steps above you need to head over to the Pinterest Rich Pin Validator. This step is easy, add link to one of your blog posts in the box (but remember this can’t be your homepage) and hit the Validate Button. Don’t worry which page you use, as long as it has meta tags.
STEP THREE: APPLY FOR RICH PINS
Once you’ve clicked validate you’ll get a message that lets you know your pin has been validated. Next, click ‘apply now.’ You’ll get a pop-up that includes your website’s domain and HTML tags – simply click “apply now” once more and you’re done!
STEP FOUR: START PINNING QUALITY CONTENT
Once you’ve been approved for Rich Pins get ready to improve your Pinterest game! You’ll want to upload new pins every day using the red plus button at the top of the page. When you do, make sure you’re linking back to your blog or website and you’re creating eye-catching vertical pins.